Georgina has sold a number of properties in the past 17 years, so she knows too well how difficult and stressful the whole process can be. Until she met Ning of Knox Family Real Estate in Gordon, Georgina never thought that she could sell a property without going through the dreadful open house and public auction. Ning impressed Georgina with a simpler way of selling and saved her over $10,000 in up front marketing costs. In the end, Georgina was so pleased with the final selling price of $4,900,000. Thank you, Georgina, for sharing your story, so that others can learn from your experience.
My name is Georgina. When we decided to put the house on the market, the first thing we did was go to an open house in our are and there were hoards of people running through the house, opening drawers, cupboards, kids jumping on beds. It looked like the agents had no control at all, and my husband and I walked out of there horrified.
We’ve sold many homes over the past 17 years, in this area alone. We’ve sold four properties. So, we do know a lot of the local agents. Some of them we are quite friendly with. In previous sales, we’d gone down the auction route every time. We know the process. The general trend is for an auction in this area, and we were dreading selling our house that way again. It is very stressful. I just didn’t want the two openings a week. I didn’t want all those people through my house. We’re very private people.
The marketing costs can be $10,000, $20,000, depending on what they want to do.
We are really busy and our household is quite chaotic, so we wanted a very simple process. We didn’t realise that you could sell properties without going to auction. We didn’t realise that an agent would let us do that.
We approached Knox because they offered us a different way of selling, which was more appealing to us. Ning qualified all the purchasers that came through, so they were all genuine buyers coming through our property, not tire-kickers. Ning made sure that each person that came to the house could afford the house, but was also interested in that style of property. She didn’t just bring people through to keep Andrew and me happy.
There were only a few inspections. I think there was only about eight in total, and of those eight, maybe it was the purchaser who came through a few times. So, it wasn’t intrusive at all. I think if people see the house on the internet, you do need the internet, and they like the look of it, they’ll come through. The genuine buyers will come through. So, you don’t need all that additional marketing material.
Compared to other sales in the area, we were very satisfied. The sale price was $4.9 million. I would definitely refer friends and family to Ning if they were thinking of putting a house on the market. Absolutely.