- Market to attract the buyers who are likely to pay the highest price: We start with our buyer’s database and door-knock the surrounding area. We avoid marketing that attracts bargain hunters.
- Market the property only to create interest: Avoid overly detailed descriptions that could turn potential buyers off. Our marketing encourages genuine buyers to contact our office for more information.
- Maintain a database of all buyer enquiry: We separate those who are ready to buy today from those who will be buying in the future.
- Determine the buyer’s maximum budget: This is critical in negotiating the highest price.
- Only introduce the ready buyers to your property: Buyers who can’t buy now or can’t afford the current price won’t be invited to inspect your home.
- Make the property available to inspect when the buyer is available: That is why our office is open 7 days a week, until 7 pm.
- Conduct only personal accompanied inspections: Only through personal inspections can the agent gauge the buyer’s response, highlight the features, benefits and potential of the property, and therefore negotiate the buyer’s highest price.
- Be a skilled negotiator: Only a skilled negotiator can protect your price and extract the buyer’s highest price.
-Victoria Knox
